Reform Logistics is an interstate and intrastate truckload carrier, handling transportation of all types of freight to points across the United States and Canada. They pride themselves with solving transportation and logistics challenges for their clients through offering them personalized customer service, competitive pricing and a commitment to the highest level of reliability and safety. In addition, they strive to create a work environment where the people matter and everyone is treated as family.

In such a fast paced and highly competitive environment, having a distinctive brand identity is of crucial importance for success. Emphasizing the idea of unity, a close group of people work in sync to bring the best results for the clients. Communicating efficiency, trust and power, without coming across as a heartless, corporate entity is their ultimate goal.

Highlighting the core values and direction for the company’s future, was followed by the development of an authoritative, yet approachable logomark, representing an orchestrated effort of individuals with one goal in mind—being on time, every time. Furthermore, logotype is based on Monument Extended, a powerful and versatile typeface, paired with Inter, a real workhorse, used for auxiliary purposes. The very nature of transportation industry required a familiar color palette, relatable with accuracy and quality of service that Reform Logistics is aiming to provide.